Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many pu...
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2019
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| Online Access: | http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf |
| _version_ | 1848787801773965312 |
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| author | Peredaryenko, Margarita Sergeevna |
| author_facet | Peredaryenko, Margarita Sergeevna |
| author_sort | Peredaryenko, Margarita Sergeevna |
| building | IIUM Repository |
| collection | Online Access |
| description | This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed responses from the public. The literature suggests that the theory of planned behaviour is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formation of behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the theory of planned behaviour that includes objective product knowledge and subjective productive knowledge as exogenous variables. A conceptual framework is presented with attitude and behavioural control as mediators. A total of 16 hypotheses were generated. |
| first_indexed | 2025-11-14T17:30:42Z |
| format | Proceeding Paper |
| id | iium-73466 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T17:30:42Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-734662019-09-17T01:00:32Z http://irep.iium.edu.my/73466/ Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar Peredaryenko, Margarita Sergeevna H Social Sciences (General) HB Economic Theory HG201 Money This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed responses from the public. The literature suggests that the theory of planned behaviour is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formation of behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the theory of planned behaviour that includes objective product knowledge and subjective productive knowledge as exogenous variables. A conceptual framework is presented with attitude and behavioural control as mediators. A total of 16 hypotheses were generated. 2019-07 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf application/pdf en http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf application/pdf en http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf Peredaryenko, Margarita Sergeevna (2019) Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar. In: 1st International Conference on Financial Markets (ICFM 2019), 11th-12th July 2019, Kuala Lumpur. (Unpublished) |
| spellingShingle | H Social Sciences (General) HB Economic Theory HG201 Money Peredaryenko, Margarita Sergeevna Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title | Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title_full | Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title_fullStr | Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title_full_unstemmed | Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title_short | Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar |
| title_sort | modified version of the theory of planned behaviour to study the purchase intention towards gold dinar |
| topic | H Social Sciences (General) HB Economic Theory HG201 Money |
| url | http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf |