The promotional language of the Halal food industry: some preliminary findings

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The promotional language of the Halal food industry: some preliminary findings

The global halal food industry which is currently expanding exponentially presents a huge potential for Malaysia to make her mark in this industry. In achieving its goal to become a global halal hub by 2020, emphasis should not merely be placed on the production of the halal food products but also o...

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Bibliographic Details
Main Authors:	Ariffin, Adlina, Wan Mohd Fadzlullah, Wan Nor Fasihah
Format:	Proceeding Paper
Language:	English English
Published:	2019
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/73441/ http://irep.iium.edu.my/73441/1/INHAC2019%20Presentn-%20Dr%20Adlina%20%281%29.pdf http://irep.iium.edu.my/73441/2/73441_The%20Promotional%20Language%20-%20Tentative.pdf

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