Understanding the roles of rhetorical devices and intertextuality in promotional discourse

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Understanding the roles of rhetorical devices and intertextuality in promotional discourse

This paper examines the interplay of rhetorical devices and intertextuality in projecting the branding image of promotional discourse i.e. online advertisements of three common fast food chains in Malaysia. This study, which adapted the framework of rhetorical devices developed by Michalik and Micha...

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Bibliographic Details
Main Authors:	Zulkipli, Muhammad Fakhrullah, Ariffin, Adlina
Format:	Article
Language:	English
Published:	Global Academic Excellence 2019
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/73436/ http://irep.iium.edu.my/73436/1/73436_Understanding%20the%20roles%20of%20rhetorical%20devices.pdf

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