Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur

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Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur

This paper attempts to investigate the tourist satisfaction. The focus of the study is Kuala Lumpur, a well-known tourist destination in Malaysia. Questionnaires were distributed to 420 tourists. Descriptive statistic, factor analysis and multiple regressions were run on the 405 useable data. The re...

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Bibliographic Details
Main Authors:	Mohamad Noh, Mohamad Taufiq, Abdul Latif, Samshul Amry, Sawari, Siti Salwa
Format:	Article
Language:	English
Published:	Cross Current Publisher 2019
Subjects:	AS Academies and learned societies (General) H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/73295/ http://irep.iium.edu.my/73295/1/CCIJEMMS%201%283%29%2072-76%20%281%29.pdf

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