The 'moral panics' behind television advertising regulations in Malaysia

A country that is a mélange of diverse ethnic groups would detest the nuances of panic what more of moral panic and this is the case with Malaysia. The friction happening in 1969 that amounted to deaths and injury has led to the promotion on national unity between people whose culture and race are r...

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Main Author: Mokhtar, Aida
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
Online Access:http://irep.iium.edu.my/72853/
http://irep.iium.edu.my/72853/46/72853_The%20Moral%20Panics%20Behind%20Television%20Advertising.pdf
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author Mokhtar, Aida
author_facet Mokhtar, Aida
author_sort Mokhtar, Aida
building IIUM Repository
collection Online Access
description A country that is a mélange of diverse ethnic groups would detest the nuances of panic what more of moral panic and this is the case with Malaysia. The friction happening in 1969 that amounted to deaths and injury has led to the promotion on national unity between people whose culture and race are remarkably different and the disproportionate economic backgrounds that the Malays and Chinese encouraged the government to come with a solution for promoting the idea of an equal footing in the economic ownership between the races. Of focus in this chapter is the role of the media and television advertising in bringing the different races together in Malaysia.
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format Book Chapter
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institution International Islamic University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T17:28:59Z
publishDate 2011
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spelling iium-728532021-03-31T09:48:21Z http://irep.iium.edu.my/72853/ The 'moral panics' behind television advertising regulations in Malaysia Mokhtar, Aida P87 Communication. Mass media A country that is a mélange of diverse ethnic groups would detest the nuances of panic what more of moral panic and this is the case with Malaysia. The friction happening in 1969 that amounted to deaths and injury has led to the promotion on national unity between people whose culture and race are remarkably different and the disproportionate economic backgrounds that the Malays and Chinese encouraged the government to come with a solution for promoting the idea of an equal footing in the economic ownership between the races. Of focus in this chapter is the role of the media and television advertising in bringing the different races together in Malaysia. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/72853/46/72853_The%20Moral%20Panics%20Behind%20Television%20Advertising.pdf Mokhtar, Aida (2011) The 'moral panics' behind television advertising regulations in Malaysia. In: Paradigm Shift on Thought: Muslim Women's Perspective. IIUM Press, IIUM Gombak, pp. 167-178. ISBN 9789674181796
spellingShingle P87 Communication. Mass media
Mokhtar, Aida
The 'moral panics' behind television advertising regulations in Malaysia
title The 'moral panics' behind television advertising regulations in Malaysia
title_full The 'moral panics' behind television advertising regulations in Malaysia
title_fullStr The 'moral panics' behind television advertising regulations in Malaysia
title_full_unstemmed The 'moral panics' behind television advertising regulations in Malaysia
title_short The 'moral panics' behind television advertising regulations in Malaysia
title_sort 'moral panics' behind television advertising regulations in malaysia
topic P87 Communication. Mass media
url http://irep.iium.edu.my/72853/
http://irep.iium.edu.my/72853/46/72853_The%20Moral%20Panics%20Behind%20Television%20Advertising.pdf