Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy us...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf |
| _version_ | 1848787692501860352 |
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| author | Alakklouk, Bader Mokhtar, Aida |
| author_facet | Alakklouk, Bader Mokhtar, Aida |
| author_sort | Alakklouk, Bader |
| building | IIUM Repository |
| collection | Online Access |
| description | This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy users of facebook. These participants comprise Palestinian students of a public university in Malaysia. As it is, Facebook is a convenient platform to express ideas and opinions on the Palestine crisis making it popular amongst Palestinian users particularly with the Palestine-Israel conflict that is taking place now in the West Bank, Gaza Strip and Jerusalem. The findings of the study identify the needs gratified by Facebook: connecting, source of news and information, freedom of expression, entertainment and academic purposes. The reasons why Facebook gratifies the public university’s Palestinian students’ needs is because Facebook is perceived as a convenient platform, is a famous social networking site (SNS), provides entertainment and allows the freedom of expression. The participants pointed out three improvements that are required from Facebook: improving the privacy of users, cutting advertisements and allowing more freedom of expression. |
| first_indexed | 2025-11-14T17:28:58Z |
| format | Article |
| id | iium-72851 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:28:58Z |
| publishDate | 2017 |
| publisher | Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-728512019-06-28T08:46:34Z http://irep.iium.edu.my/72851/ Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia Alakklouk, Bader Mokhtar, Aida P87 Communication. Mass media This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy users of facebook. These participants comprise Palestinian students of a public university in Malaysia. As it is, Facebook is a convenient platform to express ideas and opinions on the Palestine crisis making it popular amongst Palestinian users particularly with the Palestine-Israel conflict that is taking place now in the West Bank, Gaza Strip and Jerusalem. The findings of the study identify the needs gratified by Facebook: connecting, source of news and information, freedom of expression, entertainment and academic purposes. The reasons why Facebook gratifies the public university’s Palestinian students’ needs is because Facebook is perceived as a convenient platform, is a famous social networking site (SNS), provides entertainment and allows the freedom of expression. The participants pointed out three improvements that are required from Facebook: improving the privacy of users, cutting advertisements and allowing more freedom of expression. Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf Alakklouk, Bader and Mokhtar, Aida (2017) Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi, 12 (1). pp. 71-103. ISSN 0127-8991 E-ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my/images/FK2017No12/FK2017-chapter-5.pdf |
| spellingShingle | P87 Communication. Mass media Alakklouk, Bader Mokhtar, Aida Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title_full | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title_fullStr | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title_full_unstemmed | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title_short | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia |
| title_sort | facebook and its uses and gratifications: a study of palestinian students at a public university in malaysia |
| topic | P87 Communication. Mass media |
| url | http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf |