Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, suppo...
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2018
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| Online Access: | http://irep.iium.edu.my/72830/ http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf |
| _version_ | 1848787689317335040 |
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| author | Mokhtar, Aida |
| author_facet | Mokhtar, Aida |
| author_sort | Mokhtar, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis. |
| first_indexed | 2025-11-14T17:28:55Z |
| format | Proceeding Paper |
| id | iium-72830 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:28:55Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-728302019-06-28T09:02:33Z http://irep.iium.edu.my/72830/ Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs Mokhtar, Aida P87 Communication. Mass media Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis. 2018-06-08 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf application/pdf en http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished) |
| spellingShingle | P87 Communication. Mass media Mokhtar, Aida Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title_full | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title_fullStr | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title_full_unstemmed | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title_short | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| title_sort | advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs |
| topic | P87 Communication. Mass media |
| url | http://irep.iium.edu.my/72830/ http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf |