The imbuement of cultural elements in television advertisements: an Islamic perspective

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The imbuement of cultural elements in television advertisements: an Islamic perspective

There has been wide coverage on Islamic ethics and Western ethics in the literature. It appears that more needs to be done in terms of examining culture from the Islamic perspective. The question arises as to how to determine which elements of culture ought to be adopted and which do not? There appe...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Proceeding Paper
Language:	English English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/3/THE%20IMBUEMENT%20OF%20CULTURAL%20ELEMENTS%20IN%20TELEVISION%20ADVERTISEMENTS.pdf http://irep.iium.edu.my/72826/4/JADUAL%20PEMBENTANGAN%20PERSIDANGAN%20MiCMI%202019.pdf

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