The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising

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The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising

Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72823/ http://irep.iium.edu.my/72823/13/72823_THE%20LAVIDGE%20AND%20STEINER%20HIERARCHY_complete.pdf

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