Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

QR Code

Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.

Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Sawari, Fuad
Format:	Proceeding Paper
Language:	English
Published:	2016
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72819/ http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf

Similar Items

Islam and advertising: the ideal stakeholder perspective
by: Mokhtar, Aida, et al.
Published: (2015)

Shari’ah compliant healthcare centre
by: Jasmani, Ismail, et al.
Published: (2019)

The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building
by: Mokhtar, Aida
Published: (2018)

The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building
by: Aida Mokhtar,
Published: (2018)

An overview of Shari'ah compliant healthcare services in Malaysia
by: Zawawi, Majdah, et al.
Published: (2017)

Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018)

Perception of stakeholders in Shari'ah compliant construction contract
by: Hassan, Mohammed Hamzi, et al.
Published: (2016)

The Hague Service Convention 1965: Is it Shari‘ah Compliant?
by: Kamaruddin, Zaleha, et al.
Published: (2012)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

"Shari'ah compliant hospitality services" or "Muslim friendly hospitality services": searching for a balance
by: Zawawi, Majdah, et al.
Published: (2017)

The ideal teacher: An analysis of a teacher-recruitment advertisement
by: Lim, F., et al.
Published: (2012)

Impact of foreign currency derivatives on firm performance : evidence on Shari’ah and non-Shari’ah compliant firms
by: Zaminor Zamzamir@Zamzamin,, et al.
Published: (2022)

Legal and administrative requirements in Shari’ah compliant hospitality services
by: Ramli, Noriah, et al.
Published: (2019)

The Kulliyyah of Pharmacy : providing shari'ah compliant pharmacy education
by: Md. Jaffri, Juliana
Published: (2019)

Shari'ah compliant contract: concept and application for construction works
by: Abdul Rashid, Khairuddin
Published: (2008)

The impact of social media advertising on audience trust and purchase intentions
by: Quek, Xiao Tong
Published: (2024)

Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building
by: Mokhtar, Aida
Published: (2017)

Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience
by: Dunstone, K., et al.
Published: (2017)

The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model
by: Mokhtar, Aida, et al.
Published: (2017)

Beauty ideals and Advertising values: A content analysis of 1950s and 1969s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: yang, deng
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: deng, yang
Published: (2016)

Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: deng, yang
Published: (2016)

The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7
by: GU, ANQI
Published: (2017)

Some evidence of environmental reporting by Shari'ah compliant companies in Malaysia
by: Annuar, Hairul Azlan, et al.
Published: (2009)

Shari'ah compliant construction marketing - development of a new theory
by: Preece, Christopher Nigel, et al.
Published: (2009)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril , de Run
Published: (2007)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril, de Run
Published: (2007)

An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7
by: Gong, Yu-Qing
Published: (2017)

NRGS13-003-0003. Socio Economic Impact of Shari’ah Compliant Hospitality Services for Malaysia and Muslim Communities
by: Mat Ghani, Gairuzazmi
Published: (2020)

Building trust in e-commerce: a proposed Shari’ah compliant model
by: Muhammad, Muhd. Rosydi, et al.
Published: (2013)

Islamic legal maxims for attainment of maqasid-al-shari‘ah in criminal law: reflections on the implications for Muslim women in the tension between Shari‘ah and western law
by: Zakariyah, Luqman
Published: (2012)

The understanding of sad appeal in emotional advertisement among audiences in Klang Valley, Malaysia
by: Mohd Shahnawi Muhmad Pirus,, et al.
Published: (2018)

A Content Analysis of Number Seven Advertisements from the 1970’s: The Interplay Between Beauty Advertising, Western Beauty Ideals, and Values
by: Denison, Holly
Published: (2016)

Corporate social responsibility of Maqasid Al-Shari’ah in shari’ah compliant companies / Nurul Fatihah Ilias, Roshima Said, Noorain Omar
by: Said, Roshima, et al.
Published: (2014)

An analytical framework to examine shari’ah-compliant mortgage financing by financial cooperatives in Malaysia
by: Zabri, Zaidi, et al.
Published: (2015)