Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72819/ http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf |
| _version_ | 1848787686314213376 |
|---|---|
| author | Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad |
| author_facet | Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad |
| author_sort | Mokhtar, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives. |
| first_indexed | 2025-11-14T17:28:52Z |
| format | Proceeding Paper |
| id | iium-72819 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:28:52Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-728192019-06-30T09:11:56Z http://irep.iium.edu.my/72819/ Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad P87 Communication. Mass media Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives. 2016-12-08 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished) |
| spellingShingle | P87 Communication. Mass media Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title | Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title_full | Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title_fullStr | Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title_full_unstemmed | Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title_short | Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience |
| title_sort | advertisements as reflections of ideals:shari’ah-compliant advertisements for the muslim target audience |
| topic | P87 Communication. Mass media |
| url | http://irep.iium.edu.my/72819/ http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf |