Determining intention to buy air e-tickets in Malaysia

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Determining intention to buy air e-tickets in Malaysia

Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the fac...

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Bibliographic Details
Main Authors:	Kwee-Fah, Lee, Haque, Ahasanul, Maulan, Suharni, Abdullah, Kalthom
Format:	Article
Language:	English English
Published:	Growing Science 2019
Subjects:	HD9000 Special industries and trades
Online Access:	http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf

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