Determining intention to buy air e-tickets in Malaysia
Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the fac...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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Growing Science
2019
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| Online Access: | http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf |
| _version_ | 1848787661800603648 |
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| author | Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom |
| author_facet | Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom |
| author_sort | Kwee-Fah, Lee |
| building | IIUM Repository |
| collection | Online Access |
| description | Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers’ intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers’ perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned. © 2019 by the authors; licensee Growing Science, Canada. |
| first_indexed | 2025-11-14T17:28:29Z |
| format | Article |
| id | iium-72693 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:28:29Z |
| publishDate | 2019 |
| publisher | Growing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-726932019-12-17T03:57:31Z http://irep.iium.edu.my/72693/ Determining intention to buy air e-tickets in Malaysia Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom HD9000 Special industries and trades Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers’ intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers’ perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned. © 2019 by the authors; licensee Growing Science, Canada. Growing Science 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf application/pdf en http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf Kwee-Fah, Lee and Haque, Ahasanul and Maulan, Suharni and Abdullah, Kalthom (2019) Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6). pp. 933-944. ISSN 1923-9335 http://www.growingscience.com/msl/Vol9/msl_2019_66.pdf 10.5267/j.msl.2019.2.009 |
| spellingShingle | HD9000 Special industries and trades Kwee-Fah, Lee Haque, Ahasanul Maulan, Suharni Abdullah, Kalthom Determining intention to buy air e-tickets in Malaysia |
| title | Determining intention to buy air e-tickets in Malaysia |
| title_full | Determining intention to buy air e-tickets in Malaysia |
| title_fullStr | Determining intention to buy air e-tickets in Malaysia |
| title_full_unstemmed | Determining intention to buy air e-tickets in Malaysia |
| title_short | Determining intention to buy air e-tickets in Malaysia |
| title_sort | determining intention to buy air e-tickets in malaysia |
| topic | HD9000 Special industries and trades |
| url | http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/ http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf |