The 77 years (1941-2018) evolution of mastika’s cover: a visual framing of the Malay audience’s interests

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The 77 years (1941-2018) evolution of mastika’s cover: a visual framing of the Malay audience’s interests

This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest throughout its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mala...

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Bibliographic Details
Main Authors:	Mohamed, Shafizan, Zulkarnain, Hanis Safiyyah, Mamat, Najmi Syahiran
Format:	Article
Language:	English
Published:	Global Academic Excellence (GAE) 2019
Subjects:	H10 Societies H51 History H61.8 Communication of information H92 Pictorial works H93 Popular works
Online Access:	http://irep.iium.edu.my/72680/ http://irep.iium.edu.my/72680/1/72680_The%2077%20years%20%281941-2018%29.pdf

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