What keeps Islamic mobile banking customers loyal?

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What keeps Islamic mobile banking customers loyal?

Purpose – This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach – The primary data are collected from the survey administered to 250 customers in the Klang Valley and t...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, Mohamed Asmy, Amin, Md Fouad, Mohd Thas Thaker, Hassanudin, Allah Pitchay, Anwar
Format:	Article
Language:	English English English
Published:	Emerald Group Publishing Limited 2019
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/72514/ http://irep.iium.edu.my/72514/7/72514%20What%20keeps%20Islamic%20mobile.pdf http://irep.iium.edu.my/72514/13/72514_What%20keeps%20Islamic%20mobile%20banking%20customers%20loyal_scopus.pdf http://irep.iium.edu.my/72514/19/72514_What%20keeps%20Islamic%20mobile%20banking%20customers%20_wos.pdf

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