Influencing factors of social commerce behavior in Saudi Arabia

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Influencing factors of social commerce behavior in Saudi Arabia

Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose...

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Bibliographic Details
Main Authors:	Mohamed Razi, Mohamed Jalaldeen, Sarabdeen, Masahina, Mohd Tamrin, Mohd Izzuddin, Kijas, Abdul Cafoor Muhammadu
Format:	Proceeding Paper
Language:	English English
Published:	IEEE 2019
Subjects:	T Technology (General) T175 Industrial research. Research and development
Online Access:	http://irep.iium.edu.my/72293/ http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf

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