Influencing factors of social commerce behavior in Saudi Arabia
Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
IEEE
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72293/ http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf |
| _version_ | 1848787587192324096 |
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| author | Mohamed Razi, Mohamed Jalaldeen Sarabdeen, Masahina Mohd Tamrin, Mohd Izzuddin Kijas, Abdul Cafoor Muhammadu |
| author_facet | Mohamed Razi, Mohamed Jalaldeen Sarabdeen, Masahina Mohd Tamrin, Mohd Izzuddin Kijas, Abdul Cafoor Muhammadu |
| author_sort | Mohamed Razi, Mohamed Jalaldeen |
| building | IIUM Repository |
| collection | Online Access |
| description | Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper. |
| first_indexed | 2025-11-14T17:27:18Z |
| format | Proceeding Paper |
| id | iium-72293 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:27:18Z |
| publishDate | 2019 |
| publisher | IEEE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-722932019-07-02T08:50:14Z http://irep.iium.edu.my/72293/ Influencing factors of social commerce behavior in Saudi Arabia Mohamed Razi, Mohamed Jalaldeen Sarabdeen, Masahina Mohd Tamrin, Mohd Izzuddin Kijas, Abdul Cafoor Muhammadu T Technology (General) T175 Industrial research. Research and development Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper. IEEE 2019 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf application/pdf en http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf Mohamed Razi, Mohamed Jalaldeen and Sarabdeen, Masahina and Mohd Tamrin, Mohd Izzuddin and Kijas, Abdul Cafoor Muhammadu (2019) Influencing factors of social commerce behavior in Saudi Arabia. In: 2019 International Conference on Computer and Information Sciences (ICCIS), 3rd-4th April 2019, Aljouf, Kingdom of Saudi Arabia. https://ieeexplore.ieee.org/document/8716463 10.1109/ICCISci.2019.8716463 |
| spellingShingle | T Technology (General) T175 Industrial research. Research and development Mohamed Razi, Mohamed Jalaldeen Sarabdeen, Masahina Mohd Tamrin, Mohd Izzuddin Kijas, Abdul Cafoor Muhammadu Influencing factors of social commerce behavior in Saudi Arabia |
| title | Influencing factors of social commerce behavior in Saudi Arabia |
| title_full | Influencing factors of social commerce behavior in Saudi Arabia |
| title_fullStr | Influencing factors of social commerce behavior in Saudi Arabia |
| title_full_unstemmed | Influencing factors of social commerce behavior in Saudi Arabia |
| title_short | Influencing factors of social commerce behavior in Saudi Arabia |
| title_sort | influencing factors of social commerce behavior in saudi arabia |
| topic | T Technology (General) T175 Industrial research. Research and development |
| url | http://irep.iium.edu.my/72293/ http://irep.iium.edu.my/72293/ http://irep.iium.edu.my/72293/ http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf |