An examination of television advertising production in selected OIC countries using a hierarchy of influences model

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An examination of television advertising production in selected OIC countries using a hierarchy of influences model

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framewo...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Proceeding Paper
Language:	English
Published:	2017
Subjects:	P87 Communication. Mass media P94 Communication and Islam
Online Access:	http://irep.iium.edu.my/72176/ http://irep.iium.edu.my/72176/19/72176_AN%20EXAMINATION%20OF%20TELEVISION%20ADVERTISING_complete.pdf

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