TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor
Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations,...
| Main Authors: | , , , , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf |
| _version_ | 1848787569818468352 |
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| author | Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah |
| author_facet | Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah |
| author_sort | Che Azimi, Amin Mustaqim |
| building | IIUM Repository |
| collection | Online Access |
| description | Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application
comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will
benefit Muar in terms of promoting Muar and increasing its tourist arrival. |
| first_indexed | 2025-11-14T17:27:01Z |
| format | Proceeding Paper |
| id | iium-72155 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:27:01Z |
| publishDate | 2019 |
| publisher | Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-721552020-10-27T07:38:26Z http://irep.iium.edu.my/72155/ TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah GV Recreation Leisure H Social Sciences (General) Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will benefit Muar in terms of promoting Muar and increasing its tourist arrival. Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang 2019 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf Che Azimi, Amin Mustaqim and Farudz, Baiduri Zaiyanna and Mohd Rosdan, Khairunnissa and Hamidi, Nurul Hassanah and Noor Azman, Nor Afifin Nadia and Roslim, Nordanish Sofea Illyana and Abd Rahman, Nur Hidayah (2019) TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor. In: Penang International Invention, Innovation and Design 2019 (PIID2019), 27th-28th MARCH 2019, Permatang Pauh, Pulau Pinang. http://www.penangiid.com/ 978-967-0841-53-3 |
| spellingShingle | GV Recreation Leisure H Social Sciences (General) Che Azimi, Amin Mustaqim Farudz, Baiduri Zaiyanna Mohd Rosdan, Khairunnissa Hamidi, Nurul Hassanah Noor Azman, Nor Afifin Nadia Roslim, Nordanish Sofea Illyana Abd Rahman, Nur Hidayah TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title | TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title_full | TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title_fullStr | TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title_full_unstemmed | TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title_short | TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor |
| title_sort | tourmuove application: interactive navigation and mobile application in creating efficient tourist movement in muar, johor |
| topic | GV Recreation Leisure H Social Sciences (General) |
| url | http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/ http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf |