Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism

The purpose of this research is to empirically examine the critical factors that influence international students’ perceptions in the selection of a destination for educational tourism. This research seeks to develop a framework embedded with service quality, destination image and spirituality behav...

Full description

Bibliographic Details
Main Authors: Osman-Gani, AAhad M., Mat Daud, Nuraihan, Hasliza Hassan, Hassan, Raman, Murali, Abdul Latif @ Bapoo, Lilisuriani, Rahman, Muhammad Sabbir
Format: Monograph
Language:English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/71644/
http://irep.iium.edu.my/71644/3/RIGS_15-129-0129%20Project-Full_Report.pdf
_version_ 1848787485258153984
author Osman-Gani, AAhad M.
Mat Daud, Nuraihan
Hasliza Hassan, Hassan
Raman, Murali
Abdul Latif @ Bapoo, Lilisuriani
Rahman, Muhammad Sabbir
author_facet Osman-Gani, AAhad M.
Mat Daud, Nuraihan
Hasliza Hassan, Hassan
Raman, Murali
Abdul Latif @ Bapoo, Lilisuriani
Rahman, Muhammad Sabbir
author_sort Osman-Gani, AAhad M.
building IIUM Repository
collection Online Access
description The purpose of this research is to empirically examine the critical factors that influence international students’ perceptions in the selection of a destination for educational tourism. This research seeks to develop a framework embedded with service quality, destination image and spirituality behavior. The data were collected by using a self-administered questionnaire to a sample of 220 respondents who were studying at the universities in Peninsular Malaysia. The constructs and items used in the questionnaire were adapted from the previously used validated research instruments identified through literature reviews. This research applied confirmatory factor analysis and structural equation modeling to test the proposed hypotheses. The results indicated that there is a significant relationship between service quality and the choice of a destination for educational tourism. This research also identified that destination brand image significantly relates to the selection of a destination for educational tourism when the destination loyalty plays a strong mediation role. Interestingly, the direct relationship between spirituality behavior and selection of destination was not found to be significant. On the other hand, a significant relationship was discovered between spirituality behavior and choice of destination when the tourists’ intention plays as a mediating function.
first_indexed 2025-11-14T17:25:41Z
format Monograph
id iium-71644
institution International Islamic University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T17:25:41Z
publishDate 2019
recordtype eprints
repository_type Digital Repository
spelling iium-716442024-06-20T04:52:42Z http://irep.iium.edu.my/71644/ Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism Osman-Gani, AAhad M. Mat Daud, Nuraihan Hasliza Hassan, Hassan Raman, Murali Abdul Latif @ Bapoo, Lilisuriani Rahman, Muhammad Sabbir BV1460 Religious Education The purpose of this research is to empirically examine the critical factors that influence international students’ perceptions in the selection of a destination for educational tourism. This research seeks to develop a framework embedded with service quality, destination image and spirituality behavior. The data were collected by using a self-administered questionnaire to a sample of 220 respondents who were studying at the universities in Peninsular Malaysia. The constructs and items used in the questionnaire were adapted from the previously used validated research instruments identified through literature reviews. This research applied confirmatory factor analysis and structural equation modeling to test the proposed hypotheses. The results indicated that there is a significant relationship between service quality and the choice of a destination for educational tourism. This research also identified that destination brand image significantly relates to the selection of a destination for educational tourism when the destination loyalty plays a strong mediation role. Interestingly, the direct relationship between spirituality behavior and selection of destination was not found to be significant. On the other hand, a significant relationship was discovered between spirituality behavior and choice of destination when the tourists’ intention plays as a mediating function. 2019 Monograph NonPeerReviewed application/pdf en http://irep.iium.edu.my/71644/3/RIGS_15-129-0129%20Project-Full_Report.pdf Osman-Gani, AAhad M. and Mat Daud, Nuraihan and Hasliza Hassan, Hassan and Raman, Murali and Abdul Latif @ Bapoo, Lilisuriani and Rahman, Muhammad Sabbir (2019) Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism. UNSPECIFIED. UNSPECIFIED.
spellingShingle BV1460 Religious Education
Osman-Gani, AAhad M.
Mat Daud, Nuraihan
Hasliza Hassan, Hassan
Raman, Murali
Abdul Latif @ Bapoo, Lilisuriani
Rahman, Muhammad Sabbir
Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title_full Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title_fullStr Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title_full_unstemmed Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title_short Developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
title_sort developing edutourism satisfaction index: religiosity and spirituality embedded model in the selection of a destination for edutourism
topic BV1460 Religious Education
url http://irep.iium.edu.my/71644/
http://irep.iium.edu.my/71644/3/RIGS_15-129-0129%20Project-Full_Report.pdf