Mapping the sensory values in the core zone area of Melaka world heritage site
The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension relat...
| Main Authors: | Abd Rahman, Nur Hidayah, Ismail, Hairul Nizam, Khalifah, Zainab |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/71123/ http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf |
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