The influence of ukhuwwah in the dynamic interplay of technological change and competitive advantage for business sustainability: the case of small and medium enterprises (SMEs) in Malaysia

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The influence of ukhuwwah in the dynamic interplay of technological change and competitive advantage for business sustainability: the case of small and medium enterprises (SMEs) in Malaysia

Technological change is continuous in the dynamic business world. In the competitive world, companies are struggling to create, maintain and sustain competitive advantage for superior performance and survival in the business. While survival for profitability and growth is essential, business continu...

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Bibliographic Details
Main Authors:	Gerinsa, Muhammad Mikhail, Mhd. Sarif, Suhaimi
Format:	Proceeding Paper
Language:	English
Published:	Zes Rokman Resources 2019
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/70914/ http://irep.iium.edu.my/70914/1/70914_The%20influence%20of%20ukhuwwah%20in%20the%20dynamic.pdf

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