Investigation of adoption behaviour for social commerce
in the Kingdom of Saudi Arabia

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Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...

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Bibliographic Details
Main Authors:	Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Ahmed Khuhro, Mansoor, Ahmed Maher, Zulfikar
Format:	Proceeding Paper
Language:	English English English
Published:	Institute of Electrical and Electronics Engineers Inc. 2019
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf

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