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Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model

Current challenges reflect intense competition in the market and low switching cost of customers. For any brand to be appealing and ultimately profitable, it necessitates differentiation in comparison with other brands. Marketers engage in various differentiation techniques such as Aaker’s brand...

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Bibliographic Details
Main Authors:	Ahmed, Muhammad, Jan, Muhammad Tahir, Hassan, Arif
Format:	Article
Language:	English English English
Published:	IIUM Press, International Islamic University Malaysia 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/70616/ http://irep.iium.edu.my/70616/19/70616%20BRAND%20PERSONALITY%20FROM%20AN%20ISLAMIC%20PERSPECTIVE.pdf http://irep.iium.edu.my/70616/2/70616_Brand%20personality%20from%20an%20islamic%20perspective_scopus.pdf http://irep.iium.edu.my/70616/13/70616_Brand%20personality%20from%20an%20Islamic%20perspective_WOS.pdf

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