Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection

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Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection

Green marketing has been an increasingly important element toward the practice of environmental protection. A term coined by marketing gurus, it is a structured topic, essentially offered in academic institutions. However, not every consumer enrols in such courses during their academic years. While...

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Bibliographic Details
Main Authors:	Rosli, Norhizan, Abdullah, Kalthom, Haque, A. K. M. Ahasanul
Format:	Article
Language:	English English
Published:	American Scientific Publishers 2018
Subjects:	HB Economic Theory HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/70443/ http://irep.iium.edu.my/70443/2/70443_Measuring%20Consumers%27%20Understanding%20of%20Green_WOS.pdf http://irep.iium.edu.my/70443/13/70443_Measuring%20Consumers%27%20Understanding%20of%20Green.pdf

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