A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Product Fulfillment Requirements.

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A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Product Fulfillment Requirements.

Technology and innovation have the capability to change the many aspects of business for good and bad. With technology capabilities, customers are demanding for better products and service delivery anytime, anywhere. Thus, companies and retailers are driven to the new model of business, omnichannel....

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Bibliographic Details
Main Authors:	Kassim, Erne Suzila, Hussin, Husnayati
Other Authors:	Piotrowicz, W
Format:	Book Chapter
Language:	English English
Published:	Springer Nature 2019
Subjects:	T Technology (General) T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/70165/ http://irep.iium.edu.my/70165/1/2019_Bookmatter_ExploringOmnichannelRetailing%2025Jan19.pdf http://irep.iium.edu.my/70165/7/Chpter%20OmniChannel%20Book.pdf

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