Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia

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Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia

The results of the survey showed that consumers generally know (53.3%) what genetically modified organisms (GMOs) are, but they do not have enough information about the genetic modification process. The main concerns of consumers about GMO foods are their carcinogenic effects to human. The usage of...

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Bibliographic Details
Main Authors:	Uddin, Mohi, Islam, Mohd Aminul, Hossin, M.M Ismail
Format:	Article
Language:	English
Published:	Scholars Middle East Publishers 2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/69583/ http://irep.iium.edu.my/69583/1/Published_SJBMS-GMO.pdf

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