Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection

Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection

Green marketing has been an increasingly important element toward the practice of environmental protection. A term coined by marketing gurus, it is a structured topic, essentially offered in academic institutions. However, not every consumer enrols in such courses during their academic years. While...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom
Format: Article
Language:English
English
Published: American Scientific Publishers 2018
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/69124/
http://irep.iium.edu.my/69124/1/69124_Measuring%20Consumers%E2%80%99%20Understanding%20of%20Green%20Marketing.pdf
http://irep.iium.edu.my/69124/7/69124_Measuring%20consumers%E2%80%99%20understanding%20of%20green_WOS.pdf

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