Factors influencing satisfaction on YouTube usage among students
YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best pr...
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| Format: | Article |
| Language: | English |
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Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia
2018
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| Online Access: | http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf |
| _version_ | 1848787058676465664 |
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| author | Nazari, Nur Syahirah Wok, Saodah |
| author_facet | Nazari, Nur Syahirah Wok, Saodah |
| author_sort | Nazari, Nur Syahirah |
| building | IIUM Repository |
| collection | Online Access |
| description | YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain satisfaction on the YouTube usage among students. This study employs a quantitative research design using survey method with questionnaire as its research instrument for data collection. A total of 229 respondents were participated in the study. The results show that students have positive perception, attitude, behavior, impact and satisfaction on YouTube. There are positive relationships among the variables and the best predictor for satisfaction on YouTube usage is impact of YouTube on the students. |
| first_indexed | 2025-11-14T17:18:54Z |
| format | Article |
| id | iium-69112 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:18:54Z |
| publishDate | 2018 |
| publisher | Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-691122019-02-15T07:18:03Z http://irep.iium.edu.my/69112/ Factors influencing satisfaction on YouTube usage among students Nazari, Nur Syahirah Wok, Saodah H61.8 Communication of information YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain satisfaction on the YouTube usage among students. This study employs a quantitative research design using survey method with questionnaire as its research instrument for data collection. A total of 229 respondents were participated in the study. The results show that students have positive perception, attitude, behavior, impact and satisfaction on YouTube. There are positive relationships among the variables and the best predictor for satisfaction on YouTube usage is impact of YouTube on the students. Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf Nazari, Nur Syahirah and Wok, Saodah (2018) Factors influencing satisfaction on YouTube usage among students. Human Communication A Journal of the Pacific and Asian Communication Association, 1 (2). pp. 22-40. E-ISSN 2636-9206 http://pacascholars.com/journal2.html |
| spellingShingle | H61.8 Communication of information Nazari, Nur Syahirah Wok, Saodah Factors influencing satisfaction on YouTube usage among students |
| title | Factors influencing satisfaction on YouTube usage among students |
| title_full | Factors influencing satisfaction on YouTube usage among students |
| title_fullStr | Factors influencing satisfaction on YouTube usage among students |
| title_full_unstemmed | Factors influencing satisfaction on YouTube usage among students |
| title_short | Factors influencing satisfaction on YouTube usage among students |
| title_sort | factors influencing satisfaction on youtube usage among students |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/ http://irep.iium.edu.my/69112/1/69112_Factors%20Influencing%20Satisfaction%20on%20YouTube%20Usage%20among%20Students_article.pdf |