The role of local leadership in community-based rural homestay in Malaysia

This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Hom...

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Main Authors: Abas, Siti Aisah, Abd Halim, Norhazliza
Format: Proceeding Paper
Language:English
Published: Readers Insight Publisher 2018
Subjects:
Online Access:http://irep.iium.edu.my/68838/
http://irep.iium.edu.my/68838/1/307-Article%20Text-SAA.pdf
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author Abas, Siti Aisah
Abd Halim, Norhazliza
author_facet Abas, Siti Aisah
Abd Halim, Norhazliza
author_sort Abas, Siti Aisah
building IIUM Repository
collection Online Access
description This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Homestay become a vehichle and development for local community to enhance their socioeconomy through engagement as homestay operators. Ministry of Tourism and Culture put a lot effort to improve infrastructure and facilities in every homestay providers to boost up tourist arrival. Apart of being source of income to local community, CBRH also offers various local product, quality rural experience and culture preservation and conservation for tourist. Thus, CBRH programme has proved as a platform for local community empowerment and distributed benefir as individual or collective basis. Most of the homestay operator motivated to participate in this programme due to value-added to their source of income and medium for them to promote their local culture to tourist. However, incompetent leaders to lead the CBRH initiatives become a challenge to homestay operator as they need a proactive leaders to drive and facilitate them in order to handle tourist and homestay operation.
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format Proceeding Paper
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institution International Islamic University Malaysia
institution_category Local University
language English
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publishDate 2018
publisher Readers Insight Publisher
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spelling iium-688382019-07-16T02:07:42Z http://irep.iium.edu.my/68838/ The role of local leadership in community-based rural homestay in Malaysia Abas, Siti Aisah Abd Halim, Norhazliza AS Academies and learned societies (General) This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Homestay become a vehichle and development for local community to enhance their socioeconomy through engagement as homestay operators. Ministry of Tourism and Culture put a lot effort to improve infrastructure and facilities in every homestay providers to boost up tourist arrival. Apart of being source of income to local community, CBRH also offers various local product, quality rural experience and culture preservation and conservation for tourist. Thus, CBRH programme has proved as a platform for local community empowerment and distributed benefir as individual or collective basis. Most of the homestay operator motivated to participate in this programme due to value-added to their source of income and medium for them to promote their local culture to tourist. However, incompetent leaders to lead the CBRH initiatives become a challenge to homestay operator as they need a proactive leaders to drive and facilitate them in order to handle tourist and homestay operation. Readers Insight Publisher 2018 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/68838/1/307-Article%20Text-SAA.pdf Abas, Siti Aisah and Abd Halim, Norhazliza (2018) The role of local leadership in community-based rural homestay in Malaysia. In: 4th Asia International Conference, 8-9 Dec 2018, Langkawi, Malaysia.
spellingShingle AS Academies and learned societies (General)
Abas, Siti Aisah
Abd Halim, Norhazliza
The role of local leadership in community-based rural homestay in Malaysia
title The role of local leadership in community-based rural homestay in Malaysia
title_full The role of local leadership in community-based rural homestay in Malaysia
title_fullStr The role of local leadership in community-based rural homestay in Malaysia
title_full_unstemmed The role of local leadership in community-based rural homestay in Malaysia
title_short The role of local leadership in community-based rural homestay in Malaysia
title_sort role of local leadership in community-based rural homestay in malaysia
topic AS Academies and learned societies (General)
url http://irep.iium.edu.my/68838/
http://irep.iium.edu.my/68838/1/307-Article%20Text-SAA.pdf