Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study

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Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study

Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal ce...

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Bibliographic Details
Main Authors:	Loussaief, Aida, Haque, Ahasanul
Format:	Article
Language:	English
Published:	Research Publishing Academy (RPA), United Kingdom (UK) 2018
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf

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