Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal ce...
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| Format: | Article |
| Language: | English |
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Research Publishing Academy (RPA), United Kingdom (UK)
2018
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| Online Access: | http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf |
| _version_ | 1848786974946623488 |
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| author | Loussaief, Aida Haque, Ahasanul |
| author_facet | Loussaief, Aida Haque, Ahasanul |
| author_sort | Loussaief, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal certified product if they will be available on the local market. As halal certification is a new phenomenon in Tunisia, this study has used a qualitative exploratory method. Twenty one in-depth interviews have been conducted. Four consumers segments have been identified based on age and religiosity level: “Enthusiasts” (28.57%), “Supporters” (33.33%), “Indifferents” (19.04%) and “Oppositionists” (19.04%). The determinants and the intention to purchase a halal certified product differ significantly across groups. Given that this study is the first one investigating the Tunisian consumer intention toward halal certified products, it provides valuable insight for companies who want to start a halal industry in Tunisia. |
| first_indexed | 2025-11-14T17:17:34Z |
| format | Article |
| id | iium-68634 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:17:34Z |
| publishDate | 2018 |
| publisher | Research Publishing Academy (RPA), United Kingdom (UK) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-686342018-12-20T07:19:09Z http://irep.iium.edu.my/68634/ Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study Loussaief, Aida Haque, Ahasanul HF5387 Business ethics Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal certified product if they will be available on the local market. As halal certification is a new phenomenon in Tunisia, this study has used a qualitative exploratory method. Twenty one in-depth interviews have been conducted. Four consumers segments have been identified based on age and religiosity level: “Enthusiasts” (28.57%), “Supporters” (33.33%), “Indifferents” (19.04%) and “Oppositionists” (19.04%). The determinants and the intention to purchase a halal certified product differ significantly across groups. Given that this study is the first one investigating the Tunisian consumer intention toward halal certified products, it provides valuable insight for companies who want to start a halal industry in Tunisia. Research Publishing Academy (RPA), United Kingdom (UK) 2018-09 Article PeerReviewed application/pdf en http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf Loussaief, Aida and Haque, Ahasanul (2018) Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study. International Tourism and Hospitality Journal, 1 (3). pp. 1-16. ISSN 2616-518X E-ISSN 2616-4701 https://rpajournals.com/wp-content/uploads/2018/02/ITHJ-2018-03-17.pdf |
| spellingShingle | HF5387 Business ethics Loussaief, Aida Haque, Ahasanul Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title | Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title_full | Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title_fullStr | Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title_full_unstemmed | Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title_short | Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study |
| title_sort | determinants of tunisian consumer purchase intention halal certified products: a qualitative study |
| topic | HF5387 Business ethics |
| url | http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/ http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf |