Brands and competing factors in purchasing hand phones
in the Malaysian market

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Brands and competing factors in purchasing hand phones in the Malaysian market

Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purc...

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Bibliographic Details
Main Authors:	Rahman, Mahfuzur, Ismail, Yusof, Albaity, Mohamed, Isa, Che Ruhana
Format:	Article
Language:	English
Published:	Korea Distribution Science Association 2017
Subjects:	HF5549 Personnel management
Online Access:	http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/1/Mahfuzur%20Rahman%2C%20Yusof-Brands-Journal%20of%20Asian%20Finance%202017.pdf

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