A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia

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A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia

Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...

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Bibliographic Details
Main Authors:	Phuah, Kit Teng, Wan Jusoh, Wan Jamaliah
Format:	Proceeding Paper
Language:	English
Published:	worldconferences.net 2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf

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