A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
worldconferences.net
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf |
| _version_ | 1848786948008706048 |
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| author | Phuah, Kit Teng Wan Jusoh, Wan Jamaliah |
| author_facet | Phuah, Kit Teng Wan Jusoh, Wan Jamaliah |
| author_sort | Phuah, Kit Teng |
| building | IIUM Repository |
| collection | Online Access |
| description | Halal labelled cosmetic and personal care products industries can be more effective to position Halal
values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this
paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care
product. A survey was conducted in Malaysia where 573 respondents were interviewed by self
administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this
study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the
objective. Six factors which will influence the consumer behavioural intention were determined in this
study which was past and current experience of using the product, religiosity, Halal logo and
certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression
indicate that only consumer knowledge, past and current experience, subjective norm and religiosity
will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product. |
| first_indexed | 2025-11-14T17:17:08Z |
| format | Proceeding Paper |
| id | iium-68465 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:17:08Z |
| publishDate | 2018 |
| publisher | worldconferences.net |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-684652019-07-15T07:49:11Z http://irep.iium.edu.my/68465/ A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia Phuah, Kit Teng Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care product. A survey was conducted in Malaysia where 573 respondents were interviewed by self administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the objective. Six factors which will influence the consumer behavioural intention were determined in this study which was past and current experience of using the product, religiosity, Halal logo and certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression indicate that only consumer knowledge, past and current experience, subjective norm and religiosity will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product. worldconferences.net 2018 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2018) A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia. In: 1st International Conference on Halal Global (ICOHG 2018), 26th-27th March 2018, Kuala Lumpur. https://www.worldconferences.net/proceedings/icohg2018/fullpaper/2.HALAL%20010%20A%20Study%20of%20Factors%20Affecting%20Consumer%20Purchase%20Intention%20towards.pdf |
| spellingShingle | HF5410 Marketing. Distribution of products Phuah, Kit Teng Wan Jusoh, Wan Jamaliah A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title | A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title_full | A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title_fullStr | A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title_full_unstemmed | A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title_short | A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia |
| title_sort | study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in malaysia |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf |