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Perceived spiritual brand attributes of Islamic banking institutions in Malaysia

For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator....

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Bibliographic Details
Main Authors:	Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Proceeding Paper
Language:	English
Published:	2018
Subjects:	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
Online Access:	http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf

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