Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator....
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2018
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| Online Access: | http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf |
| _version_ | 1848786946929721344 |
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| author | Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_facet | Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_sort | Ab Hamid, Siti Ngayesah |
| building | IIUM Repository |
| collection | Online Access |
| description | For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator. Based on these, several proposals have been written on the spiritual aspect of an Islamic brand. However, only few studies could be found trying to understand its underlying dimensions. This study explores the dimensions and components of an Islamic brand spiritual attributes specifically in the context of an Islamic bank. Using a purposive sampling technique, semi-structured interviews were conducted with 16 individuals of various backgrounds including Islamic banking managers, shari’ah advisors, academicians, and customers. Three main themes were identified which are ethics, corporate social responsibility (CSR) and beliefs. The findings contribute theoretically to the Islamic branding literature by proposing new underlying dimensions and components mainly focusing on the spiritual aspect. Financial service providers could consider these dimensions in the process of creating strategic competitive position. |
| first_indexed | 2025-11-14T17:17:07Z |
| format | Proceeding Paper |
| id | iium-68461 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:17:07Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-684612018-12-13T05:05:53Z http://irep.iium.edu.my/68461/ Perceived spiritual brand attributes of Islamic banking institutions in Malaysia Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator. Based on these, several proposals have been written on the spiritual aspect of an Islamic brand. However, only few studies could be found trying to understand its underlying dimensions. This study explores the dimensions and components of an Islamic brand spiritual attributes specifically in the context of an Islamic bank. Using a purposive sampling technique, semi-structured interviews were conducted with 16 individuals of various backgrounds including Islamic banking managers, shari’ah advisors, academicians, and customers. Three main themes were identified which are ethics, corporate social responsibility (CSR) and beliefs. The findings contribute theoretically to the Islamic branding literature by proposing new underlying dimensions and components mainly focusing on the spiritual aspect. Financial service providers could consider these dimensions in the process of creating strategic competitive position. 2018-12-03 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018, 3rd-4th December 2018, Kuala Terengganu, Terengganu. (Unpublished) http://icpe.umt.edu.my/ |
| spellingShingle | HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title_full | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title_fullStr | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title_full_unstemmed | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title_short | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia |
| title_sort | perceived spiritual brand attributes of islamic banking institutions in malaysia |
| topic | HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance |
| url | http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf |