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Measuring the corporate brand image of Islamic banking institutions

The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Isl...

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Bibliographic Details
Main Authors:	Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Article
Language:	English
Published:	Academic Research Publishing Group 2018
Subjects:	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
Online Access:	http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/1/68460_Measuring%20the%20Corporate%20Brand%20Image.pdf

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