Measuring the corporate brand image of Islamic banking institutions
The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Isl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Academic Research Publishing Group
2018
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| Online Access: | http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/1/68460_Measuring%20the%20Corporate%20Brand%20Image.pdf |
| _version_ | 1848786946617245696 |
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| author | Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_facet | Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_sort | Ab Hamid, Siti Ngayesah |
| building | IIUM Repository |
| collection | Online Access |
| description | The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image. |
| first_indexed | 2025-11-14T17:17:07Z |
| format | Article |
| id | iium-68460 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:17:07Z |
| publishDate | 2018 |
| publisher | Academic Research Publishing Group |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-684602018-12-12T07:31:27Z http://irep.iium.edu.my/68460/ Measuring the corporate brand image of Islamic banking institutions Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image. Academic Research Publishing Group 2018-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/68460/1/68460_Measuring%20the%20Corporate%20Brand%20Image.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2). pp. 14-21. E-ISSN 2411-9458, https://arpgweb.com/pdf-files/spi2.5.14.21.pdf 10.32861/jssr.spi2.14.21 |
| spellingShingle | HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni Measuring the corporate brand image of Islamic banking institutions |
| title | Measuring the corporate brand image of Islamic banking institutions |
| title_full | Measuring the corporate brand image of Islamic banking institutions |
| title_fullStr | Measuring the corporate brand image of Islamic banking institutions |
| title_full_unstemmed | Measuring the corporate brand image of Islamic banking institutions |
| title_short | Measuring the corporate brand image of Islamic banking institutions |
| title_sort | measuring the corporate brand image of islamic banking institutions |
| topic | HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance |
| url | http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/1/68460_Measuring%20the%20Corporate%20Brand%20Image.pdf |