Factors influencing consumers’ intention to purchase products advertised on Facebook

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Factors influencing consumers’ intention to purchase products advertised on Facebook

The aim of this study is to investigate the factors that influence consumers’ intention to purchase products advertised on Facebook. Facebook is a popular social media platform that is used by many including Malaysian. Users are also exposed to the numerous number of advertisements on Facebook. B...

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Bibliographic Details
Main Authors:	Mert, Hasinat, Wan Jusoh, Wan Jamaliah
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/68450/ http://irep.iium.edu.my/68450/1/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention%20-%20abstract.pdf http://irep.iium.edu.my/68450/2/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention.pdf

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