Using expectation and confirmation theory to determine customer loyalty among postpaid users

QR Code

Using expectation and confirmation theory to determine customer loyalty among postpaid users

In developing countries, the rate of mobile network subscription is slowing down due to market saturation. Thus, acquiring new customers is a challenge for the service provider. Hence, it is vital to raise customer loyalty in mobile service providers for the purpose of maintaining customers. This pa...

Full description

Bibliographic Details
Main Authors:	Mat Ali, Syukrina Alini, Wan Jusoh, Wan Jamaliah, Adewale, Abideen Adeyemi
Format:	Article
Language:	English English
Published:	R.K. Sharma, Institute of Medico-Legal Publications 2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/68447/ http://irep.iium.edu.my/68447/1/68447_Using%20expectation%20and%20confirmation%20theory.pdf http://irep.iium.edu.my/68447/2/68447_Using%20expectation%20and%20confirmation%20theory_SCOPUS.pdf

Similar Items

Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen
by: Al-Fahim, Nabil H, et al.
Published: (2014)

Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
by: Abu Hassan, Lailatul Faizah, et al.
Published: (2012)

Nigerian retail customers’ adoption of online banking in an Islamic Bank
by: Adewale, Abideen Adeyemi
Published: (2014)

Testing the theory of planned behavior in determining intention to use digital coupon among university students
by: Yakasai, Abu Bakar Mukhtar, et al.
Published: (2015)

Halal labelled cosmetics: what is it and what Korea can gain from it?
by: Wan Jusoh, Wan Jamaliah
Published: (2018)

Characteristics of better performing manufacturing companies in new product development success
by: Wan Jusoh, Wan jamaliah
Published: (2012)

Comparing better performing companies from lesser performing companies in successful new product development
by: Wan Jusoh, Wan Jamaliah
Published: (2012)

The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment
by: Ging, Yong Chung
Published: (2004)

Factors influencing consumers’ intention to purchase products advertised on Facebook
by: Mert, Hasinat, et al.
Published: (2018)

Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
by: Oo, Bryant Yong Siang
Published: (2009)

Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2017)

A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2018)

Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
by: Wan Omar, Maznah
Published: (2008)

Islamic branding: the understanding and perception
by: Mohd Yusof, Y. L., et al.
Published: (2014)

The effect of supply chain linkage on micro and small enterprises’ performance
by: Ya’kob, Siti Aisyah, et al.
Published: (2016)

Corporate image of zakat institutions in Malaysia
by: Ab Hamid, Siti Ngayesah, et al.
Published: (2016)

Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
by: Kai, Seah Chong
Published: (2003)

Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2007)

Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing
by: Sayyed Ahmad, Mohd. Ismail, et al.
Published: (2014)

Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

Status consumption among Malaysian consumers
by: Heaney, Joo-Gim, et al.
Published: (2005)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

Relationship Between Online Service Quality And Customer Satisfaction Among Online Banking Users In Malaysia
by: Allahverdi, Shahryar
Published: (2011)

Travel website adoption among internet users in Klang Valley, Malaysia
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2008)

Malaysian customer's perception on e-ticketing for flight reservation
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2012)

Reading on marketing theories: a practical approach on case studies
Published: (2012)

Brand Loyalty : Study On Malaysian Female Perspective
by: Chong, Lydia Li Ting
Published: (2006)

The influence of language of advertising on customer patronage intention: testing moderation effects of race
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.
by: Ramdzan Ali, Al Amirul Eimer
Published: (2019)

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
by: Mirzaei, Soodeh
Published: (2010)

Determinants Of Customer Satisfaction
by: Narayanan, Satya
Published: (2004)

User Acceptance Of Online Auction Among Malaysians
by: Yong, Swee Ling
Published: (2008)

The Impact Of CRM On Customer Retention In Malaysia
by: Ghahfarokhi, Akbar Dehghani
Published: (2007)

Framework For Knowledge-Driven Customer Relationship Management
by: Goon , Tuck Choy
Published: (2005)

Customer Satisfaction Of Luxury Hotels In Kish Island, Iran
by: Dolati, Somayeh
Published: (2011)

A Framework for Knowledge-Driven Customer Relationship Management
by: Goon, Tuck Choy
Published: (2005)