A pilot survey on ‘Muslim – friendly’ event management standards in Malaysia and its acceptance among Malaysian practitioners

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A pilot survey on ‘Muslim – friendly’ event management standards in Malaysia and its acceptance among Malaysian practitioners

Event management is a fast-paced, varied, and highly employable field. Even in times of economic recession, events remain invaluable to companies as an assured way to build brand reputation, drive consumer confidence and give people experiences to remember. The International Organization of Standa...

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Bibliographic Details
Main Authors:	Zainan Nazri, Nurul Jannah, Fatah Yasin, Raudlotul Firdaus
Format:	Proceeding Paper
Language:	English English
Published:	2018
Subjects:	BP173 Islamic sociology HD28 Management. Industrial Management
Online Access:	http://irep.iium.edu.my/68246/ http://irep.iium.edu.my/68246/1/Dr.Jannah%20ICRCG%20Presentation.pdf http://irep.iium.edu.my/68246/14/68246_A%20Pilot%20Survey%20on%20%E2%80%98Muslim%20-%20evidence.pdf

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