Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf |
| _version_ | 1848786900408598528 |
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| author | Saad, Mazni Abdul Rahman, Nadhirah Umadi, Muhammad Fikri |
| author_facet | Saad, Mazni Abdul Rahman, Nadhirah Umadi, Muhammad Fikri |
| author_sort | Saad, Mazni |
| building | IIUM Repository |
| collection | Online Access |
| description | Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range
of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an
insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of
purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the
country’s foreign exchange. |
| first_indexed | 2025-11-14T17:16:23Z |
| format | Proceeding Paper |
| id | iium-68203 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:16:23Z |
| publishDate | 2018 |
| publisher | Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-682032019-07-15T07:17:04Z http://irep.iium.edu.my/68203/ Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? Saad, Mazni Abdul Rahman, Nadhirah Umadi, Muhammad Fikri TX Home economics Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the country’s foreign exchange. Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam 2018-11-30 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf application/pdf en http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf Saad, Mazni and Abdul Rahman, Nadhirah and Umadi, Muhammad Fikri (2018) Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul), 3rd-6th Nov. 2018, Istanbul, Turkey. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/1427 10.21834/e-bpj.v3i9.1427 |
| spellingShingle | TX Home economics Saad, Mazni Abdul Rahman, Nadhirah Umadi, Muhammad Fikri Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title | Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title_full | Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title_fullStr | Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title_full_unstemmed | Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title_short | Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? |
| title_sort | re-evaluating the international tourists’ experience of local malaysian food: what made them come back for a second taste? |
| topic | TX Home economics |
| url | http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/ http://irep.iium.edu.my/68203/1/68203_Re-Evaluating%20the%20International%20Tourists%E2%80%99%20Experience.pdf http://irep.iium.edu.my/68203/2/best%20paper%20awards.pdf |