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The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels

This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-Friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...

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Bibliographic Details
Main Authors:	Adnan, Nur Adilah, Abdul Latif, Samshul Amry
Format:	Proceeding Paper
Language:	English English English
Published:	2018
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/67811/ http://irep.iium.edu.my/67811/3/ConferenceICHPTS%20Cover.jpg http://irep.iium.edu.my/67811/4/conferenceICHPTS%20Name.jpg http://irep.iium.edu.my/67811/13/67811_The%20effects%20of%20hotel%20image%20brand%20image%20and%20employees.pdf

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