Components of customer retention strategy in mobile telephone industry in Malaysia: structural equation modeling (Sem)

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Components of customer retention strategy in mobile telephone industry in Malaysia: structural equation modeling (Sem)

This paper seeks to confirm underlying components of Customer Retention Strategy in mobile phone services. The study adopted structural equation modeling to analyze the factors that constitute customer retention strategy. The study utilized 250 valid questionnaires administered to respondents at the...

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Bibliographic Details
Main Authors:	Othman, Anwar Hasan Abdullah, Is’ haq, Amandu Yassin
Format:	Article
Language:	English
Published:	Global Journals Inc. (USA) 2015
Subjects:	HD2321 Industry
Online Access:	http://irep.iium.edu.my/67701/ http://irep.iium.edu.my/67701/1/67701%20-%20Components%20of%20Customer%20Retention%20Strategy.pdf

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