Will Islamic marketing survive in today’s world?
Purpose – This paper discusses various challenges that marketers need to resolve in implementing marketing practices that are consistent with the Islamic ethical framework. Design/ methodology/ approach - This paper develops a framework that describes three main issues/ challenges faced by Islami...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67598/ http://irep.iium.edu.my/67598/1/Will%20islamic%20marketing%20survive%20-%20Sept%202018.pdf |
| _version_ | 1848786784696139776 |
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| author | Jan, Muhammad Tahir Wan, Hooi Lai |
| author_facet | Jan, Muhammad Tahir Wan, Hooi Lai |
| author_sort | Jan, Muhammad Tahir |
| building | IIUM Repository |
| collection | Online Access |
| description | Purpose – This paper discusses various challenges that marketers need to resolve in
implementing marketing practices that are consistent with the Islamic ethical framework.
Design/ methodology/ approach - This paper develops a framework that describes
three main issues/ challenges faced by Islamic Marketing in today’s world. These issues
are extracted from the literature by thoroughly studying published work on the topic both
in conventional and Islamic marketing contexts. Further, the extracted issues were then
searched and matched with some real business cases with their implications.
Findings – The three issues identified are related to ‘halal’, ‘legality’, and ‘branding’. For
successful implementation of Islamic marketing and to capture the Islamic market,
marketers will have to thoroughly address these three issues. Marketing non Islamic
products simultaneously with Islamic products is unlikely to entice Muslim consumers to
purchase such products in an Islamic market.
Practical Implications – the paper provides valuable insights into the challenging task
facing companies wishing to market their products in Muslim countries because of the
variations in the differing social, political and cultural outlook. |
| first_indexed | 2025-11-14T17:14:33Z |
| format | Article |
| id | iium-67598 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:14:33Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-675982018-11-26T07:57:21Z http://irep.iium.edu.my/67598/ Will Islamic marketing survive in today’s world? Jan, Muhammad Tahir Wan, Hooi Lai HF5001 Business. Business Administration Purpose – This paper discusses various challenges that marketers need to resolve in implementing marketing practices that are consistent with the Islamic ethical framework. Design/ methodology/ approach - This paper develops a framework that describes three main issues/ challenges faced by Islamic Marketing in today’s world. These issues are extracted from the literature by thoroughly studying published work on the topic both in conventional and Islamic marketing contexts. Further, the extracted issues were then searched and matched with some real business cases with their implications. Findings – The three issues identified are related to ‘halal’, ‘legality’, and ‘branding’. For successful implementation of Islamic marketing and to capture the Islamic market, marketers will have to thoroughly address these three issues. Marketing non Islamic products simultaneously with Islamic products is unlikely to entice Muslim consumers to purchase such products in an Islamic market. Practical Implications – the paper provides valuable insights into the challenging task facing companies wishing to market their products in Muslim countries because of the variations in the differing social, political and cultural outlook. 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67598/1/Will%20islamic%20marketing%20survive%20-%20Sept%202018.pdf Jan, Muhammad Tahir and Wan, Hooi Lai (2018) Will Islamic marketing survive in today’s world? Journal of New Business Ideas & Trends, 16 (2). pp. 9-17. ISSN 1447-9184 http://www.jnbit.org |
| spellingShingle | HF5001 Business. Business Administration Jan, Muhammad Tahir Wan, Hooi Lai Will Islamic marketing survive in today’s world? |
| title | Will Islamic marketing survive in today’s world? |
| title_full | Will Islamic marketing survive in today’s world? |
| title_fullStr | Will Islamic marketing survive in today’s world? |
| title_full_unstemmed | Will Islamic marketing survive in today’s world? |
| title_short | Will Islamic marketing survive in today’s world? |
| title_sort | will islamic marketing survive in today’s world? |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/67598/ http://irep.iium.edu.my/67598/ http://irep.iium.edu.my/67598/1/Will%20islamic%20marketing%20survive%20-%20Sept%202018.pdf |