A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa

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A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa

The objective of this paper is to uncover the role of Halal certification in the purchase intention of Muslim consumers on food products from Muslim majority countries in the Middle East and North Africa. There is a certain belief that all the food products from the mentioned region are assumed H...

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Bibliographic Details
Main Authors:	Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Kartika, Betania
Format:	Article
Language:	English
Published:	International Journal of Modern Trends in Business Research 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/67597/ http://irep.iium.edu.my/67597/1/Paper%20with%20Firdaus%20-%2031%20july%202018.pdf

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