Factors influencing the use of M-commerce: an extended technology acceptance model perspective

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Factors influencing the use of M-commerce: an extended technology acceptance model perspective

The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employe...

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Bibliographic Details
Main Authors:	Barry, Moussa, Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf

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