Factors influencing the use of M-commerce: an extended technology acceptance model perspective
The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
2018
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| Online Access: | http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf |
| _version_ | 1848786784163463168 |
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| author | Barry, Moussa Jan, Muhammad Tahir |
| author_facet | Barry, Moussa Jan, Muhammad Tahir |
| author_sort | Barry, Moussa |
| building | IIUM Repository |
| collection | Online Access |
| description | The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model
(TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The
findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers,
brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. |
| first_indexed | 2025-11-14T17:14:32Z |
| format | Article |
| id | iium-67596 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:14:32Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-675962019-01-24T03:44:40Z http://irep.iium.edu.my/67596/ Factors influencing the use of M-commerce: an extended technology acceptance model perspective Barry, Moussa Jan, Muhammad Tahir HF5001 Business. Business Administration The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. 2018-06-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf application/pdf en http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf Barry, Moussa and Jan, Muhammad Tahir (2018) Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting, 26 (1). pp. 157-83. E-ISSN 2462-1420 http://journals.iium.edu.my/enmjournal/index.php/enmj |
| spellingShingle | HF5001 Business. Business Administration Barry, Moussa Jan, Muhammad Tahir Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title | Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title_full | Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title_fullStr | Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title_full_unstemmed | Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title_short | Factors influencing the use of M-commerce: an extended technology acceptance model perspective |
| title_sort | factors influencing the use of m-commerce: an extended technology acceptance model perspective |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/ http://irep.iium.edu.my/67596/1/Factors%20influencing%20the%20use%20of%20M-commerce.pdf http://irep.iium.edu.my/67596/7/67596%20FACTORS%20INFLUENCING%20THE%20USE%20OF%20M-COMMERCE%20_wos.pdf |