Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Compa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
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Growing Science Publishing Company
2018
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| Online Access: | http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf |
| _version_ | 1848786779544485888 |
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| author | Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman |
| author_facet | Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| description | Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context. |
| first_indexed | 2025-11-14T17:14:28Z |
| format | Article |
| id | iium-67561 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:14:28Z |
| publishDate | 2018 |
| publisher | Growing Science Publishing Company |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-675612018-11-26T03:30:42Z http://irep.iium.edu.my/67561/ Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman HF5001 Business. Business Administration Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context. Growing Science Publishing Company 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf application/pdf en http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf Haque, A. K. M. Ahasanul and Anwar, Naila and Tarofder, Arun Kumar and Ahmad, Nor Suhana and Sharif, Sultan Rahaman (2018) Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 8 (12). pp. 1305-1318. ISSN 1923-9335 E-ISSN 1923-9343 http://www.growingscience.com/msl/Vol8/msl_2018_103.pdf 10.5267/j.msl.2018.9.009 |
| spellingShingle | HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Anwar, Naila Tarofder, Arun Kumar Ahmad, Nor Suhana Sharif, Sultan Rahaman Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_full | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_fullStr | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_full_unstemmed | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_short | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_sort | muslim consumers’ purchase behavior towards halal cosmetic products in malaysia |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/ http://irep.iium.edu.my/67561/7/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior.pdf http://irep.iium.edu.my/67561/8/67561%20Muslim%20consumers%E2%80%99%20purchase%20behavior%20SCOPUS.pdf |